Minimal, airy identity for Velolifestyle, a pair of bike shops in Vancouver and Montreal. The client wanted a Scandinavian-inspired brand that represents the unique cargo, hybrid and gravel bikes they carry. This branding project was done in tandem with bike enthusiast, friend and designer Max Young.
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Mariah is grateful to work and live on the situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.