This is a rebrand project for, Freshbowl, a South East Asian restaurant with two locations in Downtown Vancouver. This company’s core values are: mindfulness, inclusion and stewardship, so we have based this rebrand to reflect that. Using a soft, bright colour palette that pulls from the owners Peranakan roots, we have created an inclusive and inviting feel. The flower logo is based on the four member of the owner’s family, and a previous flower logo that carries sentimental value. Overall this rebrand brings a breath of fresh air to Freshbowl to revitalize the brand.